Posts Tagged ‘AFIMAC’

South Florida Business Journal: ‘Peter Martin On Combining Passions For Business And Security’

August 29th, 2016 Comments off


Peter Martin, CEO of AFIMAC Global, is really in the business development space, even though, on the surface, his day job could be described with one word: security. AFIMAC provides a fleet of security-related services from bodyguards to transport to mitigating kidnapping situations. But what got Martin into the security industry in the first place was a passion for business and a desire to blend security with growth.

AFIMAC and Martin are often consulted by companies looking to enter new international markets or exit markets in sustainable ways. Martin knows which economies and countries are stable, and which may be on the edge of collapse, and he and AFIMAC can provide clients with intelligence on how to safely navigate business opportunities around the globe. AFIMAC’s global headquarters are in Miami.

Where are AFIMAC’s offices?
I’m staring right across the 836 at the Miami International Airport as we speak. Watching planes taking off is actually very soothing. You can see the massive cargo planes taking off. We relocated in 2012, and it’s been very good for us. We’re a global company, [so] it’s a great launch point for all of our services. From a strategic standpoint, it’s been great. We relocated from Cleveland.

Did you always know you were going to go into security? It wasn’t quite that. I come from a family of police officers, and I knew I wanted to do something in the form of private security or law enforcement. I graduated with a law and security administration degree, and from there I got a job in corrections in Canada. I did that for about four years, but corrections is a very difficult world in which to affect change, and I wanted to do something where I could combine business passion with security passion. At that time, in the 1980s, security had a very different view, a pre-9/11 view, and it was really viewed as an impediment to business.

And were you able to merge business and security when you went into cash logistics? After 9/11, security became very popular. When I transferred into cash logistics, to a global armored car company, we had a real position to affect change. The value we brought was business-enabled, and that really sparked a passion for me not to just work in security, but in major crime, as well. There was lot going on – kidnapping of family members, grenades being thrown at armored cars, attacks, etc. It was a real education.

What’s the value of security to business today?
We work with global clients, and what we bring is a different perspective. A lot of our businesses have global footprints and need to go to places that are considered dangerous like Somalia, the Ivory Coast, Brazil, Honduras, etc. We look at the strategic business values and help companies achieve their goals and help them quickly enter the areas they want to enter into.

How many countries have you been to?
Personally, in excess of 80 countries.

What is your day-to-day like?
My day starts out with a combination of internal business; we have six companies in our portfolio. I spend about 70 percent of my day working on internal pieces of business, helping people get to new markets, solving problems. And then the rest is dealing with emergencies. We are in the crisis business, after all.

Do companies consult with you when they’re thinking about entering new markets?
Yes, they do. We’ll provide them with a white paper and analysis when they want to go to a new place. There are opportunities, but there may also be pushback. On the other side, sometimes companies will consult with us if they want to exit a market. For example, if you try to pull out of Venezuela, there are potential criminal charges that could be weighed against the owner.

What do you do outside of work?
Pretty much every minute outside of work is spent with my kids and my wife. We like to do very normal things like take advantage of the beach and try to get away from our smartphones.

How many phones do you have?
I have three cellphones that I rotate. I have a BlackBerry for traveling to certain areas because it just works better. I have a Samsung Galaxy, and a Note Five that is excellent for marking up documents and annotating things on the move. I don’t carry all three all the time, just when I’m traveling.

Peter Martin

Age: 48
Current position: CEO, AFIMAC Global
Past positions: President, AFIMAC Global; VP of Corporate Security & Investigations, Group 4 Securicor Cash Logistics
Birthplace: Brantford, Ontario
Residence: Plantation
Current boards/associations: Board, National Association of Manufacturers; Education Committee, International Security Management Association; Young Presidents’ Organization
Education: Carleton University

Where We’ll Be in May

May 4th, 2016 Comments off
Categories: Articles Tags: , , ,

#FightFraud: AFIMAC Investigations and AVIVA Canada

March 17th, 2016 Comments off

AFIMAC is extremely proud of the work our Investigations Department did in conjunction with Aviva Canada, to collect court-ready evidence for this case. As well, a very special thank you to our AFIMAC undercover agents for their dedication and hard work on this project.

Watch the full undercover video from CTV W5 here.


AFIMAC’s Peter Martin quoted by Associated Press related to Workplace Emergency Plans, as featured on ABC NEWS

December 16th, 2015 Comments off

Workplace Balance

The terror attack at a social services facility in California has become a sobering reminder to companies of how vulnerable workplaces can be when employees are confronted with active shooters.

Since a gun-wielding husband-and-wife team killed 14 and wounded 21 others this month in San Bernardino, California, employers across the country have been reassessing their emergency plans to ensure they are prepared to deal with workplace violence.

More companies have been calling security and human resources experts to get information on how to prepare for an attack. The Los Angeles County Sheriff’s Department said big companies have asked for permission to use its nine-minute video, “Surviving an Active Shooter,” which portrays shootings in an office, a shopping mall and a school.

And “Run. Hide. Fight.,” a six-minute video created by Houston officials on what to do when someone opens fire in the office, has been viewed tens of thousands of times daily since the rampage, the most views since its release around the time of the mass shooting in a Coloradomovie theater in 2012. Jackie Miller, the city of Houston’s community preparedness programs manager, said one company asked for 6,000 wallet-sized cards with the mantra from the video, encouraging workers to hide if they can’t run, and fight if they can’t hide.

The company inquiries come as workplace violence in the U.S. has made international headlines. The most recent official statistics are two years old and show the rate of workplace violence to be steady for the previous two decades. Still, deaths resulting from workplace violence were the second leading cause of job fatalities in the U.S. after transportation incidents in 2013, the latest data available, according to the U.S. Bureau of Labor Statistics.

And studies show that most companies are ill-equipped to deal with workplace violence. A government survey in 2005 found that 80 percent of companies that experienced a violent incident didn’t subsequently change workplace violence policies or programs. The survey did not spell out what a policy or program would include.

In practice, companies’ response plans range from highly detailed to nonexistent, security experts say. Brent O’Bryan, vice president of AlliedBarton Security Services, said when he gives seminars on workplace violence awareness across the country, about half the attendees say their companies have no policy. “I am not confident that most employers are prepared,” he says.

Part of the problem is that most companies don’t know how to create a workplace violence plan, says Peter Martin, CEO of AFIMAC Global, a security consulting company based in Miami.

Also, there’s a belief by some that workplace violence won’t happen in their office: Indeed, smaller companies may not be particularly concerned about workplace violence following shootings, says Jay Starkman, CEO of Engage PEO, a human resources provider based in Fort Lauderdale, Florida.

“A lot of employers, especially small and medium-sized businesses, believe even in the wake of all the things you read about: ‘It can’t happen here, not in my company, not with the people I know,'” Starkman says.

Some companies that are aware of the potential for workplace violence are preparing in the event of an active shooting. Choice Hotels, for instance, designates employees who are able to block access to elevators and direct other staffers to evacuation routes. Its response plans are continually evolving, but no changes have been made since the San Bernardino shootings, says Anne Hendrick, vice president of human resources for the hotel company.

Some companies also include in their plans an emphasis on preventing violence before it starts. Beer and wine distributor Monarch Beverage, which has about 650 employees at its Indianapolis headquarters, has a doctor and nurse practitioner onsite who are able to handle mental health issues. Supervisors also are trained to recognize changes in workers’ behavior or to alert security if they anticipate trouble from a negative job review.

“Our people are hyper-vigilant to make sure they involve our security team if they have any concerns whatsoever,” says Natalie Roberts, senior vice president with the Indianapolis company, which also has an emergency plan.

But even when companies prepare for workplace violence, the end result can be tragic. Some of the San Bernardino shooting survivors followed workplace violence training they were given about a year before the killings.

Employees at the San Bernardino County Environmental Health Services division had gotten “active shooter” training in the same conference room where the shootings took place. Two survivors said colleagues reacted by trying to do as they were trained — dropping under the tables and staying quiet to avoid attracting attention.

Active Shooter Expert Tips

January 3rd, 2013 Comments off

AFIMAC has created a video of a simulated active shooter incident for our experts to utilize for a training course.  The short video was created to offer general survival tips to the general public via social media.  Although the short version has some great tips, the full online course will be released in February which has Rob Shuster and Tom Dickel go into greater detail and explanation.

Anyone with a valid company email that pre-registers for the full online course for a time will receive the course FREE courtesy of AFIMAC.

The short video can be watched at this link or below:

Have a plan.  Stay safe.


September 7th, 2012 Comments off

Well, if anyone casually asks me at ASIS 2012 if anything is new since last year I hope they have an hour or so because I’ll have a lot to tell them!  AFI and IMAC merged and are now AFIMAC, AFIMAC acquired Brazil based MENA International, we have a new video Q & A system called Insights Under Two,  our expert team has been blogging, we made major enhancements to our incident tracking software called VERITAS, our on-line training courses have increased to include several excellent topics, and the company has grown tremendously over the last year and refocused its core service offerings.

It’s going to be a great show and year to follow!

AFIMAC Security Expands into Latin America

August 15th, 2012 Comments off

North American Security and Crisis Response Leader Acquires Mena International Group, Extending its Expertise to Latin America

CLEVELAND, OHAugust 14, 2012AFIMAC, a North American leader in corporate security and crisis response has announced its acquisition of Mena International Group, specialists in security, investigations and crisis response within Latin America. The buy-out comes just two weeks after AFIMAC announced its corporate merger of AFI International and IMAC Global, a move intended to streamline its services across North America. This flurry of alliance and acquisition activity signals a major growth and expansion phase for the well-recognized and elite group of security companies.

Through the acquisition of Mena International, AFIMAC will now further extend its reach into Latin America in order to better serve those companies with multi-regional operations. Latin America is a very important market for AFIMAC’s global clients and, based on its superior reputation, Mena was selected as the best security partner that could bring access, security expertise and experience across the region.

“We are thrilled to make Mena, part of our AFIMAC family, says Peter Martin, president and CEO of AFIMAC Global. “Whether it is a kidnap for ransom, labor dispute, cargo security matter, or executive protection requirement, AFIMAC is now able to service the entire corridor through North and South America.”

“AFIMAC is a company that isn’t afraid to invest real dollars into markets that their clients regard as critical, says Ruben Mena, president of Mena International Group. “With its excellent reputation and far-sighted vision, we see it as a golden opportunity to join forces and are confident of future success under the same brand.”

Combining the strengths of AFI International and International Management Assistance Corporation (IMAC), AFIMAC Global is a leader in the provision of comprehensive corporate security and contingency planning services through North and South America and also offers global services. Its diverse capabilities include executive protection, labor dispute planning & response, cargo security & escorts, disaster & emergency response, corporate investigations, workplace violence assessment & response. With a distinguished management team and highly skilled personnel, AFIMAC Global is well known for its high quality service delivery and immediate responsiveness.

About Mena International Group
With services spanning from investigations, crisis management, executive protection and emergency response, Mena International Group is recognized as the premier trusted security service provider for companies across Latin America.

For media inquiries, please contact Kathy Hungerford, AFIMAC, 1-800-554-4622

Categories: Press Releases Tags: ,

Contingency Planning vs. Spam Filter Error

August 9th, 2012 Comments off

After months of planning, AFI International and IMAC announced their merger to AFIMAC on August 1, 2012.  There are lots of things to consider when rebranding such as business cards, websites, old hyperlinks, social media pages, etc.  Everything seemed to have switched over smoothly.  I had even sent an email out to Peter Martin letting him know everything was alright around 2pm that day, mentioning that unless any unforeseen hiccups came up…we had nothing to worry about.

Well, there was an unforeseen hiccup – a BIG one.  Every outgoing email that was sent by any staff was ending up in spam filters and not reaching the intended recipient.  But why!?  Our IT and creative department got on it.

After drilling down, we realized that spam companies globally had flagged our new URL.  It had so effectively been keyword targeted that I’d class it right up there with emails that get flagged for ‘Free Viagra Pills’.  As best as we can pin point why, spam filters didn’t know our new URL until August 1st, and so when we emailed the news of our merger to our large client database, it flagged it as spam – even though we’d never had issues sending mass email announcements previously.

So regardless of why, we had to make some major changes quickly.  The IT and creative team did an excellent job to get things corrected, but it was something that nobody reviewing our prelaunch could have predicted.  We were able to make massive change quickly because we had contingencies in place that if we had to completely go in a different direction, we were ready.  We didn’t think we would need it, but having that continuity plan in place was a huge benefit.

Having several backup plans was key, much like strike or disaster planning, but the real lesson learned was that we have no control over what rules and regulations spam companies use and even if we did, they can change at any time.

Two Elite Corporate Security Companies Merge as AFIMAC

August 1st, 2012 Comments off

AFI International Group Inc. (AFI) and International Management Assistance Corporation (IMAC) come together as one super firm to bring leading-edge security and crisis management services to clients across the globe

CLEVELAND, OH — August 1, 2012 — Five years after partnering to assist clients with their security operations, AFI, a leader in crisis management and response, and IMAC, with expertise in emergency response, risk management and business continuity services, have announced a merger into one company: AFIMAC. This new firm will deliver a stronger, more unified array of security services and will continue to provide the highest levels of customer service to its diverse client bases globally.

Through the merger, AFIMAC, becomes a single source solution for companies across the globe, no matter where they require top quality security and crisis services. Unifying the culture of the two companies has been an easy transition as employees in both firms have been interacting regularly on joint accounts.

By combining forces in this way, AFIMAC also brings together more than 55 years of industry-leading experience in emergency response, strike security, risk management, and business continuity services to protect its clients’ people and property, both during times of crisis and regular business operations.

“More and more clients have been turning to AFI and IMAC for a full range of services on both sides of the border,” says Peter Martin, AFIMAC president & CEO. “Merging the two companies streamlines how we can deliver this, with the highest quality levels and the greatest cost-effectiveness in the security industry.”

According to Martin, exceptional service will continue to be the hallmark of the new company:

“100 percent of our clients have been able to maintain their desired level of operation during a crisis … and 100 percent of client projects have been on budget, met projections, and delivered the promised services. The bottom line is clients come to us when they are facing significant risk and need operations executed flawlessly.”

With the security industry’s leading senior management team at the helm, AFIMAC promises to deliver unrivalled security and crisis expertise to its markets. The new firm offers an assortment of pre-crisis contingency planning and premium security and emergency response solutions to government and businesses in nearly every sector and industry with proven results.

“AFIMAC brings a refreshing cohesion in the corporate security sector,” says Stephen Anderson, AFIMAC vice president. “The new venture clearly shows that we have invested heavily in assembling a global group of services and experts, instead of informal partnerships, which is truly exceptional in our industry.”

Combining the strengths of AFI International and International Management Assistance Corporation (IMAC), AFIMAC is a leader in the provision of comprehensive corporate security and contingency planning services globally. Its diverse capabilities include labor dispute planning & response, cargo security & escorts, disaster & emergency response, corporate investigations, workplace violence assessment & response, and executive protection. With a distinguished management team and highly skilled personnel, AFIMAC is well known for its high quality service delivery and immediate responsiveness.

About AFI International Group Inc.
AFI International Group provides elite security, risk management, business continuity and investigative services to protect people and property both during labor disruption and regular business operations. AFI also offers an assortment of pre-crisis planning and premium security solutions to businesses representing nearly every industry.

About International Management Assistance Corporation
International Management Assistance Corporation (IMAC) offers elite security, risk management and business continuity services to image conscious companies across North America. IMAC has partnered with their clients to protect people and property both during times of crisis and regular business operations. The company also offers an assortment of pre-crisis planning and premium security solutions to businesses representing nearly every industry.

For media inquiries, please contact Kathy Hungerford, AFIMAC, 1-800-554-4622

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