Your Business Should be Yellow
I was driving my kids to school this morning and passed an almost unmarked police car. I say almost because the car was grey and all of the decals were also grey. So it was unmarked, until you were close.
I explained to my kids why a police car would want to be in disguise. I said to catch bad guys, simply. And that it’s not as easy to run up and catch on those doing bad if they see you coming. Then I asked them what colour they thought police cars used to be when I was their age. After naming almost every other colour, they finally got to yellow. The colour that folks doing bad loved. They would stop whatever crime they were in the middle of doing, watch the police cruiser go by, then go back to no good.
At some point, the police shifted their focus from standing out for people who needed assistance, to being covert and catching bad folks.
What is best for a business though? Go yellow! Unless you are in the business of catching bad people, you need to operate all areas of your business as a deterrent.
- Your parking lot should be well lit for staff arriving early or leaving late
- Your executives travelling into LATAM should have protective drivers
- Facilities should have visible security cameras
- Display signs that you are using Smartwater CSI to protect and track your cargo
If you experience internal theft, drug use or workplace bullying after putting deterrents in place, hire an undercover investigator to expose the staff responsible, then press charges. That will get passed as gossip and be a deterrent to any other employees.