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How Do You Say ‘Coward’ In Italian?

January 18th, 2012

Schettino?  Through time, men and woman have been praised for fulfilling their duties during disaster and emergency response situations  whether it be an armed robbery, natural disaster or other crisis – especially if following through on their duties could have or did bring harm to themselves.

Amongst other things, the owners of Costa Concordia are dealing with crisis communications in the aftermath of a terrible tragedy, and have a long road ahead to repair their brand, but one man – captain Francesco Schettino – guilty or not, he has nullified any hope of convincing the public that he deserves praise by abandoning his ship.

People would not want to be called a ‘Benedict Arnold’, and now I’m sure they wouldn’t want to be called a ‘Schettino’.

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