Crisis Communications: Five Lessons Learned in 2011 (Part 5 of 5)
The former assistant football coach at Penn State is charged with multiple counts of sexual assault against children. Jerry Sandusky’s lawyer suggested he do a media interview with NBC’s Bob Costas. The result was disastrous. He couldn’t answer the questions. His only clear response was to say he was not a pedophile. He also admitted to “horsing around” with boys in the shower. In criminal cases, it’s usually best not to play out your defense in the media. That’s especially true when you can’t simply and directly state your innocence.
Lesson: Media interviews are not always the best option in a crisis.